香港六合彩网址大全

Case Study: Formula E

Our partnership with Formula E saw us implement a truly global strategy, activating some of the biggest names on social.

Platforms:

Instagram icon Youtube icon
105m+ 惫颈别飞蝉听
10.3m engagements

Campaign Content

We devised a plan to bring Formula E to digital communities across the world through YouTube and Instagram creators.

igp2-2_formulaE-gallery
img_8591_formulaE-gallery
igp3-2_formulaE-gallery
img_8627_formulaE-gallery
igp3-3_formulaE-gallery

Introduction:

Formula E was founded in 2011 as the electric powered sibling to Formula 1. In 2017, we joined forces to bring the sport to a global stage.

The challenge:

We were awarded the Formula E global influencer RFP at the end of Season 3, when the sport was in its infancy. Our objective? Increase TV viewership, drive ticket sales and dramatically increase the engagement on social around the electric racing series.

The solution:

Delivering a truly global strategy, we activated both global hero influencers, and a layer of smaller, local influencers, to every race on the calendar, from Santiago to Hong Kong. We leveraged influencers on Instagram to create content designed to drive awareness and growth of the sport and really showcase the fast-paced action and overall experience of a Formula E race.

We also worked on the revolutionary YouTube-live show, Voltage, which broadcast Formula E races live with the help of some of YouTube鈥檚 most recognizable faces. This gained over 500,000 views an episode and showed a glimpse into the future of sports broadcasting for millennials. Lastly, we partnered with Formula E as a distribution outlet for their vast array of video content. On this, we delivered over 40m video views in Season 4 alone and ensured hundreds of millions of people were introduced to the Formula E brand.

We
香港六合彩网址大全
This.

Do you need social media for your business but are finding the fast-changing industry daunting? Get in touch, 香港六合彩网址大全 can help.

Enquire Now

THE RESULTS

3.3k+ total posts created
10.3m engagements
Total of 144.5m impressions
The campaign drove 105m views

Photo Deck

Our influencers gave their audiences a peek behind the Formula E curtain. Here's a snapshot of some of the content...

Formula E influencer campaign image

Time to get started

The 香港六合彩网址大全 Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.

Contact Us

MORE CASE STUDIES

Ready?

LET'S GO!

We specialize in driving revenue using influencers. If you are a brand looking to scale, get in touch to discuss your goals.

ENQUIRE NOW