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Case Study: Thinx

We developed a creator-led social media marketing campaign to drive awareness in the US

Platforms:

Instagram icon
$810k+ in gross sales
69k+ clicks

Campaign Content

At the core of our work for THINX is driving tracked revenue, using influencers to create acquisition focused content and distributing unique discount codes.

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Thinx

Introduction:

THINX make incredibly effective period-proof underwear. As a fast growing. market leading brand in the female wellness space, they were looking for a partner in the US who could help develop and bring their brand voice to life through highly relevant creators.

The challenge:

We were onboarded as THINX’s influencer agency in early 2018 and have been working with them to build their influencer cohort of open-minded, taboo breaking creators, aiming to normalize talking about periods ever since. THINX’s aim is to smash stereotypes and destigmatize conversations for people with periods.

The solution:

We identified influencers who spoke freely about THINX and the way they use its products, building different authentic narratives with the lifestyle, fashion, body positivity, sport and sustainability verticals.

At the core of our work for THINX is driving tracked revenue, using influencers to create acquisition focused content and distributing unique discount codes. We also identified creators, who embodied the brand’s values, to partake in brand campaigns, ensuring the THINX brand message reflected the true thoughts and feelings of their consumer base, at scale.

We
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This.

Do you need social media for your business but are finding the fast-changing industry daunting? Get in touch, 香港六合彩网址大全 can help.

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THE RESULTS

$810k+ in gross sales
$35.22 CPA
69k+ clicks

Time to get started

The 香港六合彩网址大全 Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.

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We specialize in driving revenue using influencers. If you are a brand looking to scale, get in touch to discuss your goals.

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